Sunday, 03 July, 2022

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Green game jam reached 110million people in 2020


How much has the video gaming industry impacted environmental protection?

Well, it would appear to be quite a lot!

In 2019, the UN Environment teamed-up with 19 big tech companies to launch the Playing for the Planet Alliance – aimed at enligthening the public through the creation of video games about environmental protection.

The good news is that after a year’s assessment, there is room for some optimism.

The 2020 Green Game Jam reached 110 million people through activations placed in games made by 11 major studios including titles such as Angry Birds and Subway Surfers.

Two-thirds of the companies have committed to reduce their carbon footprint with a new calculator for the industry to be created in 2021.

An additional 8 major companies joined the Alliance including Unity and MAG Interactive taking it to a total of 29 video gaming companies with a combined reach of well over 1.2 billion monthly active users with more studios set to join in 2021.

Indeed, these amazing results potend greater opportunities going forward.

“This industry has the potential to reach one in three people on the planet and will be a critical partner if we are to win the greatest multiplayer challenge of our time: climate change. We’re delighted to see the progress the Alliance has made so far and know that this is just scratching the surface of what’s possible.Sam Barratt, Chief of Youth, Education and Advocacy at UNEP and Co-Founder of the Alliance.”

Sam Barratt, Chief of Youth, Education and Advocacy at UNEP and Co-Founder of the Alliance

Going forward

For this year, there plans to Integrate authentic green activations in games: building on the success of the 2020 Green Game Jam, the aim this year is to reach 1 billion monthly active users with environmental messaging and a focus on restoration as the core theme.

The Jam will be launched in March. 

Another priority is to ensure restoration and decarbonisation.

The aim is to support companies decarbonise and to support action around the theme of restoration and conservation of forests, with the aim of reaching 1 billion gamers and securing 10 million actions on this agenda.

The industry also plans to host a summit on this agenda at COP26 in Glasgow.